Technology Entrepreneurship in Theory and Practice

J. Mark Munoz is a tenured Full Professor of International Business at Millikin University in Illinois, and former Advisor to the AI Initiative (The Future Society) at Harvard University. He was also a former Visiting Fellow at the Kennedy School of Government at Harvard University. He is the author of the Routledge books The Economics of Cryptocurrencies (2020), Global Business Intelligence (2017) and Advances in Geoeconomics (2017). Orestis Terzidis heads the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) at the Karlsruhe Institute of Technology (KIT). After receiving his PhD in physics, he worked at SAP from 1998-2011, first as an application developer, later as assistant to CEO Henning Kagermann and director and vice president of the SAP Research Center in Karlsruhe. In 2011, he joined KIT as a full professor.

Part I: Introduction

1. Introduction to Technology Entrepreneurship

J. Mark Munoz

Orestis Terzidis

2 Fundamentals of Technology Entrepreneurship

Guy W. Bate

Lisa Callagher

3. Entrepreneurial Competences

Darsel Keane

Rod McNaughton

Part II: From Technology to Value

4. Intellectual Property and Strategy

Yue Xu

Yumao Wang

5. From Technology Idea to Value Proposition

Dilek Cetindamar Konazoglu

Sarah Manthey

6. Technology Entrepreneurship and Product Development

Rachel Switzky

Keilin Jahnne

Saadeddine Shehab

Part III: Strategy and Business Model

7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission

Panagiotis Kyriakopoulos

panoskiriakopoulos@yahoo.gr

Alexander Tittel

8. Designing the Business Model

June Y. Lee

9. Challenges in Entrepreneurial Decision-Making under uncertain business environments

Marcos Hashimoto

Part IV: Entrepreneurial Marketing

10. Market and Competitor Analysis

Gerard Martorell

11. Customer Discovery and Lean Startup

Kathleen Allen

12. Pricing, Promotion, and Place

Orestis Terzidis

Martin Klarmann (KIT)

Andreas Kleinn

Part V: Funding a Venture

13. Framing the Funding Challenge

Orestis Terzidis

J. Mark Munoz

14. Funding Process for Technology Ventures

Christoph P. Wessendorf

15. Understanding the Capital Provider Perspective

Yu Wei Ye

Part VI: Team and Organization

16. Team Building

Margaret Goralski

17. Entrepreneurial Leadership

Edward Agbai

18. Building an organization

Rafael Augusto Seixas Reis de Paula

Mario Sergio Salerno

Roger (Rongxin)