Consumer and Organizational Behavior in the Age of AI

Kittisak Jermsittiparsert is a Research Fellow at Shinawatra University, (Thailand) & Universiti Sultan Zainal Abidin (Malaysia), an Adjunct Professor at Sekolah Tinggi Ilmu Administrasi Abdul Haris (Indonesia), and an Adjunct Research Professor at Universitas Muhammadiyah Sinjai (Indonesia), Universitas Muhammadiyah Makassar (Indonesia) & Universitas Muhammadiyah Sidenreng Rappang (Indonesia). Previously, he was a Full-Professor of Public Administration at Huanghe Business School, Henan University of Economics and Law (China), a Full-Professor at Faculty of Education, University of City Island (Cyprus), a Lecturer at Faculty of Political Science, Rangsit University (Thailand) & College of Innovative Business and Accountancy, Dhurakij Pundit University (Thailand), a Researcher at Social Research Institute, Chulalongkorn University (Thailand), and an Adjunct Researcher at Ton Duc Thang University (Vietnam) & Duy Tan University (Vietnam). He holds a Ph.D. (Social Sciences), M.A. (Political Science) & B.A. (Political Science) from Kasetsart University, Thailand. Additionally, he earned M.B.A. & M.P.A. from Ramkhamhaeng University and B.Pol.Sc. (International Relations and Comparative Governments and Politics) from Sukhothai Thammathirat Open University. He is named in the world’s top 2% of scientists list by Stanford University, USA since 2020. Up to now, he has published more than 450 Scopus/WoS indexed documents. His h-index is 54 with more than 10000 citations. Nattharawee Phongkraphan earned a bachelor degree in Marketing and a master degree in Accounting from Sripatum University, Thailand. She holds a Ph.D. in Natural Resources and Environmental Management from Yala Rajabhat University, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University. Her areas of expertise are accounting research, profit planning and control, and auditing. Nutnapha Lekhawichit earned a bachelor degree in Management and a master degree in International Business Management from Siam University, Thailand. She holds a Ph.D. in Management from Rajamangala University of Technology Thanyaburi, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University, Thailand. Her areas of expertise are marketing, business management, organizational management, international management, sustainable business, and local enterprise development.