E-Business
A Canadian Perspective for a Networked World
Seiten
2002
Prentice-Hall (Canada) (Verlag)
978-0-13-093122-1 (ISBN)
Prentice-Hall (Canada) (Verlag)
978-0-13-093122-1 (ISBN)
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This text is suitable for college and university courses in Electronic Commerce, Management and E-Business. The fast-paced world of E-Business can quickly make conventional educational resources and techniques out of date. This text keeps pace with these changes by providing the "classic" lessons and principles of E-Business practice in the printed text while complementing this material with frequent updates to content and concepts online.
I. E-BUSINESS MODELS AND STRATEGY. 1. Introduction to E-Business. 2. E-Commerce Business Models and Strategies. II. E-BUSINESS ARCHITECTURE. 3. The Internet, Intranets and Extranets. 4. Enterprise Wide & Inter-Enterprise Systems. 5. Security and Controls. 6. Billing & Payment Systems. III. E-BUSINESS APPLICATIONS. 7. Supply Chain Management. 8. E-Procurement, Trading Exchanges, & Auctions. 9. Customer Relationship Management. 10. Business Intelligence. IV. CONDUCTING E-BUSINESS. 11. Marketing, Competition, and Selling. 12. E-Commerce and Small Business. 13. Global, Legal, and Other Issues in E-Commerce. Appendix of Cases. Glossary Index.
| Verlagsort | Scarborough |
|---|---|
| Sprache | englisch |
| Maße | 203 x 254 mm |
| Gewicht | 1840 g |
| Themenwelt | Informatik ► Grafik / Design ► Desktop Publishing / Typographie |
| ISBN-10 | 0-13-093122-5 / 0130931225 |
| ISBN-13 | 978-0-13-093122-1 / 9780130931221 |
| Zustand | Neuware |
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