Corporate Innovation

This book will help you develop an understanding of an innovative organization, the specific processes involved in corporate innovation, and how to assess your organization’s readiness for entrepreneurial activity and innovation.

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Whether you want to become a successful innovator within your organization or develop an environment that spawns an innovative mindset, Corporate Innovation, 2nd edition can be helpful to you. Accomplished entrepreneurs create successful new ventures and implement them successfully. To do this consistently takes a blend of entrepreneurship, creativity, innovation, and knowing how to make teams work effectively. The concepts behind corporate innovation mirror many of these same principles.

This revised edition will help you develop an understanding of an innovative organization, the specific processes involved in corporate innovation, and how to assess your organization’s readiness for entrepreneurial activity and innovation. It will help you learn how to get more ideas successfully to market and how to write effective innovation plans for the implementation of innovative ideas. As opposed to simply entrepreneurship or technology entrepreneurship, the principal focus of this book is new product and service innovations developed inside existing organizations. What distinguishes structures for innovation from the processes for innovation will be explored. The corporate innovation process chapter examines the various stage gate and other non-linear models in the new product development literature. Finally, since it is about “disruption” in today’s industries, we explore the outcomes that are being accelerated and specify the kinds of metrics that are involved. Corporate Innovation, 2nd edition helps you to understand innovation by explaining the four stages of the innovation process, how to improve your skills in the innovation process, and unleash your personal innovative abilities. In addition, you will find ways to assess the organization’s attitudes toward innovation, giving you insights into how to diagnose creative and innovative performance barriers in the organization.

Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization. Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title.