Effectual Entrepreneurship

Saras Sarasvathy is the Paul M Hammaker Professor of Business Administration at The Darden School of Business, University of Virginia (USA). Glen B. Wheatley is Managing Director of Best Solutions International Group, entrepreneur, thought and cultural nomad, and adjunct academic at the University of Adelaide (Australia).

Contents

Acknowledgements - insert page number

Introduction: The science of entrepreneurship - insert page number

How to use this book - insert page number

About the Co-Creators - insert page number

PART I
What we know about entrepreneurs and entrepreneurship - insert page number

1 Roadmaps, myths and the Bahamas - insert page number

2 Good ideas are everywhere - insert page number

3 Most ventures require little startup capital- insert page number

4 The plunge doesn’t have to be a plunge at all - insert page number

5 Failing as the way forward - insert page number

PART II
How (expert) entrepreneurs think - insert page number

6 Prediction, risk and uncertainty - insert page number

7 Opportunities are created as well as discovered - insert page number

8 Managing uncertainty through control - insert page number

9 The effectual logic of expert entrepreneurs - insert page number

PART III
The nuts and bolts of venturing: Effectuation in action - insert page number

10 The bird-in-hand principle: Start with what you have - insert page number

11 Transforming means into something valuable - insert page number

12 The affordable loss principle: Risk little, fail cheap - insert page number

13 Using slack for bootstrap financing - insert page number

14 The crazy quilt principle: Form partnerships - insert page number

15 Asking potential partners to make commitments - insert page number

16 The lemonade principle: Leverage surprise - insert page number

17 Putting it together: The effectuation process - insert page number

PART IV
I am an entrepreneur now: How far can I go? - insert page number

18 Ownership, equity and control: Manage stakeholders - insert page number

19 Business plans and business models - insert page number

20 The venture grows up: Create an entrepreneurial culture - insert page number

PART V
Applications of effectuation - insert page number

21 Brand as venture identity: Marketing you - insert page number

22 Technology: Means, Outcome, or Trap? - insert page number

23 Social Change & Markets in Human Hope - insert page number

Conclusion - insert page number

List of figures - insert page number

Overview of “Practically Speaking” sections - insert page number

Overview of “Research Roots” section - insert page number

Image acknowledgments - insert page number

Index - insert page number