Perfect Digital Photography

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Jay Kinghorn (Salt Lake City, UT) is a prolific author, provocative speaker and Olympus Visionary photographer who helps companies adapt and innovate with skills training and techniques to stay agile in a rapidly changing business environment. Kinghorn is a seasoned presenter and trainer who is currently engaged in a multi-city speaking tour for the American Society of Media Photographers delivering a seminar series entitled Adaptation: Running a Successful Photo Business in Todays Era of Smartphones, Tablets and Social Media. Kinghorn frequently serves as Technical Director for National Geographic Photo Camps around the world which bring teenagers together to tell their stories visually using photography, multimedia and the Web. . Jay Kinghorn is the co-author with Pulitzer-prize winning photographer Jay Dickman of Perfect Digital Photography, (McGraw-Hill 2009. Jay frequently blogs about visual literacy, photography and the impact of technology and mobile publishing on society, commerce and the arts at jaykinghorn.com andkinghornvisual.com.

Perfect Digital PhotographyPart I: Creating the imageChapter 1: The Power of PhotographyWhy we love photography Why digital? What to photograph? How To: Accelerating the learning curve with digital photography Chapter 2: Equipment The first time digital buyer How To: What to look for in the camera storeChapter 3: Using the Camera Technical proficiency opens doors for creative exploration How To: Creating a custom white balance How To: Choosing the appropriate camera matrixChapter. 4 Understanding light The essence of photography is understanding and controlling light How To: Understanding frontlight, sidelight and backlightChapter. 5 Creative Elements Camera controls How To: Creative Shutter Control Chapter. 6 Composition Using the rules of composition Breaking the rules How To: Working with the classic rule of thirdsChapter. 7 Telling the story Creating a visual storyHow To: Create a photo storyChapter 8: Photographing People Approaching the subject Different lighting for different people How To: Lighting a portraitChapter. 9 Travel and Documentary Photography Go light! Minimize equipment for travel photography The advantage of digital Sources of inspiration Learn something about the area you’re visiting Realize the power you have in your hands Photography as a historian How To: What’s inside the camera bagChapter.10:Natural WorldWe all want to be Ansel Adams The components of outdoor photography Creating a sense of magic-tricks of the tradeWildlife How To: Creating a sense of placePart II The Digital DarkroomChapter 11: Elements of the digital darkroomPhotoshop as a creative toolPhotoshop doesn’t replace the need for proper exposure, brilliant light and fabulous compositionIntroduction to PhotoshopWhat exactly is a Pixel? Interpreting a histogramImage resolutionFile types for digital imagingA color management primerHow To: Inside the thought process behind the digital darkroomChapter: 12 ScanningScanning can breathe new life into older imagesChapter 13: Editing and organizing images1)How To: Editing a shoot by Bert Fox-Photo Editor National GeographicChapter. 14: Tone and Color CorrectionsWorking with RAW filesAdobe Camera Raw overviewVendor specific software overviewUnlocking the power of RAW filesWorking with RAW files in Adobe Camera RawReading the info paletteSetting the highlight and shadow point with levelsAdjusting the overall tone of the imageColor correctionUsing color balanceShadow/Highlight filterHow To: The three-minute correctionChapter 15: Image refinementsRetouching a portraitIsolating specific areas of an imageNoise ReductionImage SharpeningHow To: Retouching a portraitChapter. 16: Output and StoragePrinting to a desktop printerPreparing images for a digital photo labGo Big-Image InterpolationPreparing images for the internetCreating the modern day slideshowArchiving imagesAsset ManagementHow To: The fine-art printing processChapter. 17: Working in Black and White5 methods of converting from color to Black and WhiteSpecial considerations for printing Black and WhiteHow To: Creating a master black and white imageChapter. 18: Workflow: From concept to printAutomated image processingA workflow overviewHow To: The efficient photography workflow