Thinking with Type

This is an indispensable primer which gives clear, practical instruction on how to design type, as well as contextual information on the theory and history of type design. It is divided into three sections - letter, text and grid - each accompanied by an essay explaining key concepts, followed by a set of practical demonstrations to illustrate the material discussed. The lessons of Thinking with Type are applicable to typographic design wherever it is practiced: printed materials of all kinds, websites, television screens. A companion website provides examples of design on screen, as well as lesson plans and exercises for readers and teaching professionals.