The New Typography in Scandinavia

Trond Klevgaard is a design historian and graphic designer. He is Associate Professor of Design History at Kristiania University College, Norway, where he was previously head of the degree program in Graphic Design. He holds BA (Hons) and MA degrees in graphic design from London College of Communication, UK, and a PhD in History of Design from the Royal College of Art, UK.

Contents
List of Figures
List of Plates
Acknowledgements
Note on Translation
Introduction

1. Origins and Networks
Origins of the New Typography
Scandinavian Nodes in the Avant-Garde Network

Section One: Printing and Advertising Cultures

2. Modification: The Printing Trade's Versions of the New Typography
The New Typography from Avant-Garde Printing to Trade
The New Typography in Scandinavian Printing Education

3. Compartmentalization: Cultures and Practices of Advertising
Jobbing Print, Commercial Art and Lay-Out
Discreet Professional Communication Networks
Competing Cultures of Design and Production

Section Two: Printing and Society

4. Realignment: Functionalism as Ideology, Style and Resistance
From Elementarism to Functionalism
From Funkis to Functional Typography
Towards the Functional Book

5. Isolation: Future-People and Rational Consumers
The Swedish Cooperative Society: Adopter of 'Wild' New Typography
Print Designs of the Avant-Garde Left
Targeting the Young and Femaile Vote through 'Wild' Photomontage

6. Assimilation
The New Typography Under Occupation
A New Style in Neutral Sweden

Conclusion
Glossary