Printing in a Digital World

Offering the graphics or printing student an overview of professional desktop publishing and digital printing through a real-world perspective, this guide covers basic theory through to the latest industry developments, topics such as design, typography, colour, and production.

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Offering the graphics or printing student an overview of professional desktop publishing and digital printing through a real-world perspective, this guide covers basic theory through to the latest industry developments, and topics such as design, typography, colour, production, digital technology, customer relations, industry ethics, careers, and pricing. Exercises and projects guide the student through the complexities of the field and reinforce concepts explained in the text.