The No-Code Startup

Emma Reilly is an experienced product manager and award-winning entrepreneur. Having unknowingly started her first no-code business at the age of 22 (selling home essentials to students online), she went on to become a consultant designer and front-end developer for many brands including The Prince’s Trust, Endemol TV and TweetDeck.

Title Page
Copyright Page
Dedication
Contents
Preface
Chapter one: Introduction

The old days of tech startups
The new world of no-code
What is no-code/low-code?
What no-code means for today’s entrepreneurs
The limitations of no-code
Avoid the mistakes of my own failed startup
How to use this book


Chapter two: Discovery and ideation

Finding a problem to solve
Creating your solution: Crazy 8 framework
Researching your potential market
How to conduct user research
How to find and interview potential customers
Crafting the perfect interview request email
Build an automated email capture


Chapter three: Planning your MVP

What is an MVP?
Testing our business assumptions
Examples of MVPs
Using the MoSCoW framework to revise your MVP
From MoSCoW to flowchart
Activity: Create your first flowchart


Chapter four: Creating and testing visual prototypes

What are low-fidelity prototypes?
What are high-fidelity prototypes?
Types of low-fidelity tools
Activity: Creating your first low-fidelity prototype
Gathering feedback: The crucial step in refining your prototype
When to pivot: Making sense of mixed feedback


Chapter five: Building the back-end

What is the back-end of software development?
Back-end in no-code development
Choosing the right back-end tool
What is a relational database?
The world of databases explained
The ascendancy of relational databases
Choosing the right database for your needs
Popular no-code databases on the market
Activity: Map out your data


Chapter six: Building the front-end

What is the front-end?
Choosing the right approach
Types of no-code front-end tools and what they do
Connecting the front-end to the back-end
Digging deeper into workflows
Activity: Build a user form with a photo upload field


Chapter seven: Automations

What are automations?
A deep dive into API’s
Retrieving data with a webhook
Choosing between an API and a webhook
Connecting your app to external data the no-code way
Activity: Create your first automation


Chapter eight: Let’s build
Chapter nine: Launch day

Extra tech you may need


Chapter ten: Getting the basics of your startup right

Managing the money


Chapter eleven: Grow or pivot

Collecting data to inform your decisions
Making sense of data you’ve collected
Choosing to pivot
Choosing to grow
Building a product roadmap
The art of prioritization
A guide to metrics: Measuring the right data


Chapter twelve: The tech echo system

Tools to help build your product
Tools for raising money
Tools for managing your business with no-code
Accelerators


Chapter thirteen: Conversations with founders

Jof Walters: Million Labs and Seesy
Stephen Mitchell: SQCDP
Michael John Magdongon: Strabo


Resources
Index