Starting an Etsy Business For Dummies (eBook)

Kate Shoup has authored or co-authored over 50 books on a range of topics, from sports to technology and crafting. She has extensive experience in publishing and editing. Kate Gatski is the owner of Gatski Metal, a company that creates handmade sculpture and furniture from reclaimed materials. She is a member of the Full Time Etsy Crafters Team and has been selling on Etsy for almost 15 years.

Introduction 1

Part 1: Getting Started with Etsy 5

Chapter 1: Handmade for Each Other: Falling in Love with Etsy 7

Chapter 2: Basic Training: Etsy Account Basics 19

Chapter 3: Buy, Buy, Buy: Finding and Buying Items on Etsy 41

Chapter 4: Safety First: Maintaining Your Privacy and Safety on Etsy 65

Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop 75

Chapter 5: Sell Yes: Understanding What You Can and Can't Sell on Etsy 77

Chapter 6: Setting Up Shop: Creating Your Etsy Storefront 85

Chapter 7: Upper Management: Using Shop Manager to Run Your Etsy Store 103

Chapter 8: Policy Academy: Setting Your Shop's Policies 109

Chapter 9: The Price Is Right! Pricing Your Pieces 121

Part 3: Sell Coverage: Understanding the Etsy Selling Process 131

Chapter 10: Say Cheese! Capturing Product Images 133

Chapter 11: Use Your Words: Composing Engaging Titles and Descriptions 153

Chapter 12: For Your Listing Pleasure: Adding and Managing Item Listings 163

Chapter 13: Order Up! Processing and Shipping Orders 185

Part 4: All Up in Your Business: Handling Business Matters 213

Chapter 14: Super Market: Marketing Your Etsy Business 215

Chapter 15: You've Been Served: Providing Exceptional Customer Service 247

Chapter 16: Business as Usual: Managing Your Etsy Shop 261

Chapter 17: Growing Your Etsy Business 281

Part 5: Community Services: Exploring the Etsy Community 297

Chapter 18: Community Building: Joining the Etsy Community 299

Chapter 19: News Attitude: Keeping Up with Etsy News 311

Chapter 20: Help Me! Getting Help on Etsy 319

Part 6: The Part of Tens 329

Chapter 21: Ten Terrific Tips for Etsy Sellers 331

Chapter 22: Ten Strategies for Marketing Your Etsy Shop 335

Index 339