Becoming a Graphic Designer

Steven Heller is senior art director of the New York Times Book Review and Chair of the MFA/Design program at the School of Visual Arts. He is the author of more than ninety books on design and popular culture, as well as a contributor or contributing editor of nearly twenty magazines, including Print, EYE magazine, Baseline magazine, I.D. magazine, Graphis, and Design Issues. Teresa Fernandes is a graphic designer and the principal of TFD Studio in Connecticut. She is the coauthor (with Steven Heller) of The Business of Illustration.

Preface. Introduction. So You Want to Become a Graphic Designer? How I Became a Graphic Designer. Section 1: Design Specialties. Editorial. Corporate Design. Book Design. Music/CDs. Information Design. Advertising and Branding. Environmental. Interactivity. What Do You Look For? Motion. Type and Lettering. Advice To Designers. Section 2: Design Businesses. Freelancers. Small Studio. Partnerships. Medium Firm. Large Firm. On Personal Style. Section 3: Design Options. Crossing Disciplines. Entrepreneurs. Authorship. Major Influences. Section 4: Design Education. Undergraduate. Graduate. Continuing Education. List of Schools. The Future of Graphic Design. Appendix: Resource Guide. Bibliography. Recommended Reading. Index. Designers.