Breaking Twitter - Ben Mezrich

Breaking Twitter

Elon Musk and the Most Controversial Corporate Takeover in History

(Autor)

Buch | Hardcover
352 Seiten
2023
MacMillan Business (Verlag)
978-1-0350-3246-4 (ISBN)
27,40 inkl. MwSt
A rollicking, character-driven narrative by bestselling author Ben Mezrich, Breaking Twitter pulls back the curtain on the biggest business story of our time.
New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.

In October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and ‘blue-tick’ celebrities, and a vicious Shakespearean battle for control.

With unique access to Twitter employees and Musk’s confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.

The whole world was watching. Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn’t break Twitter. Twitter broke Elon Musk.

‘Uproarious . . . stimulating enough to keep even an unmedicated narcoleptic awake' – Washington Times on The Accidental Billionaires

Ben Mezrich is the New York Times bestselling author of The Accidental Billionaires (adapted by Aaron Sorkin into the David Fincher film The Social Network), Bringing Down the House (adapted into the #1 box office hit film 21), The Antisocial Network, and many other bestselling books. His books have sold over six million copies worldwide, and he is one of the world's leading business narrative writers.

Erscheinungsdatum
Sprache englisch
Maße 160 x 240 mm
Gewicht 566 g
Themenwelt Literatur Biografien / Erfahrungsberichte
Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Wirtschaft
Sachbuch/Ratgeber Natur / Technik
Mathematik / Informatik Informatik
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-0350-3246-5 / 1035032465
ISBN-13 978-1-0350-3246-4 / 9781035032464
Zustand Neuware
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