A Design Driven Guide for Entrepreneurs

Rhea Alexander spearheads this project. She’s a designer, innovation strategist, and educator, with expertise in interdisciplinary approaches to entrepreneurship and social impact. She’s a full-time faculty member at Parsons School of Design Strategies and Founder and Director of the Parsons Entrepreneurs Lab (Parsons Elab). Prior, Rhea spent 25+ years as an award-winning designer and founder of D.I.G.S. Currently she is a board member of N.Y.C. Innovation Collective, and a co-founder of MakeOurFuture.coop. (ORCID 0000-0003-1914-9086) Rose W. Pember is a builder by design. She is a co-founder of Manifesto and Hodge. She facilitates Cornell’s Entrepreneurship Department, an Affiliate Faculty at Parsons Elab, and teaches part-time at Parsons School of Design. (ORCID 0000-0002-0948-3868) Dr. Joseph Press is an architect by training, committed transformer, and a Futures Architect at Institute For The Future, where he recently co-authored Office Shock: Creating Better Futures for Working and Living (2023). He co-founded the IDeaLs research group and co-authored Innovation, Design, and Leadership (IDeaLs): Transformation in the Digital Era (2021). He is a co-founder of MakeOurFuture.coop and teaches at the Politecnico di Milano, Parsons School of Design, and the Parsons Elab. (ORCID 0000-0002-8193-2592) Kiely Sweatt is a coach and innovation consultant specializing in transition management through experiential learning. She is a Director of Experience and Enablement for Oracle North America Applications Sales, on the board for The Poetry Society of NY, and a co-founder of The Wild. She’s Adjunct Faculty at Parsons School of Design, the College of William and Mary, and an Affiliate Faculty with Parsons Elab. (ORCID 0000-0002-1728-3268)

Entering the Entrepreneur’s Multiverse: An Introduction to This Guide. DIMENSION A: MIND - Design-Driven Change for Mindset Shift. 1 Inspiration For The Next-Gen Entrepreneur. 2 Start with your Mindset. DIMENSION B: MISSION - Charting Purpose for Value Creation. 3 Your Mission to Build a Better World. 4 Develop Culture Through Mission. 5 Success: An Ethos for Resilience. DIMENSION C: METHOD - Making, Breaking, and World-Building. 6 Investigate to Map Context. 7 Explore Problems to Gain Insight. 8 Synthesize to Name Opportunity. 9 Ideate to Converge. 10 Prototype to Test Value. 11 Storytell and Launch. DIMENSION D: MULTIPLICITY - Designing to Strengthen and Scale our Collective Futures.12 Charting a (Re)Generative Future. 13 Design as Dark Energy. Conclusion: Begin Again, Cultivate a Culture of Renewal. References. Index.