Data-Driven Personas

Bernard J. Jansen is currently a Principal Scientist in the social computing group of the Qatar Computing Research Institute. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University. Professor Jansen is Editor-in-Chief of the journal, Information Processing and Management (Elsevier).Joni Salminen is currently a research scientist at Qatar Computing Research Institute, HBKU, and at Turku School of Economics. His current research interests include automatic persona generation from social media and online analytics data, the societal impact of machine decision making (#algoritmitutkimus), and related social computing topics.Soon-gyo Jung is a software engineer focused on news/data analytics and implementing related systems at Qatar Computing Research Institute. He received a B.E. degree in computer software from the Kwangwoon University, Seoul, Korea, in 2014, and an M.S. degree in electrical and computer engineering from the Sungkyunkwan University, Suwon, Korea, in 2016.Kathleen Guan is currently a graduate student with the University College London. She has a Bachelor of Science in Foreign Service in International Law from Georgetown University, and research training in Public Health from Johns Hopkins University. In addition to research consulting for industry, Kathleen is currently a research student in Neuroscience and Psychopathology through a joint graduate program between University College London and Yale School of Medicine.

Preface.- Acknowledgments.- Part 1: Setting the Stage.- Introduction.- Part 2: Getting Ready.- The Data-Driven Persona Revolution.- Getting Your Organization Data-Driven Persona Ready.- Part 3: Developing Data-Driven Personas.- Getting Meaningful Data.- Creating Data-Driven Personas.- Data-Driven Personas as Interfaces for Persona Analytics System.- Part 4: Using Data-Driven Personas.- Challenges of Applying Data-Driven Persona Development.- Use Cases for Data-Driven Personas.- Using Data-Driven Personas Alongside Other Human-Computer Interaction (HCI) Techniques.- Part 5: Evaluating Data-Driven Personas and the Road Ahead.- Evaluating Data-Driven Personas.- Selecting the Appropriate Persona Creation Method.- Part 6: Data-Driven Personas and the Future.- Conclusion: Dispelling Myths ad Laying Out the Grand Challenges of Data-Driven Personas.- Appendix A: Persona Perception Scale Items.- Appendix B: User Interview Questions for Persona Data Collection.- Appendix C: Persona Profile Attribute Comparison.- Glossary.- Afterword.- Authors' Biographies.rsona Profile Attribute Comparison / Glossary / Afterword / Authors' Biographies