AI - The new intelligence in sales
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-38250-6 (ISBN)
Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.
Lic. Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the optimization and digitalization of sales organizations. With the WISSENCE SALES INDEX © concept she created, she supports companies in successfully mastering the digital transformation in sales. Her expertise is based on 25 years of relevant experience in sales and marketing on a national and international level in B2B and B2C.
Artificial intelligence (AI) in the sales context.- Advantages and benefits of using AI software in sales.- Opportunities and limitations of AI in sales.- How AI supports the sales process.- AI tools and their uses.- How AI is changing the work in sales.- Where the journey is heading.
| Erscheinungsdatum | 18.09.2022 |
|---|---|
| Zusatzinfo | XVIII, 166 p. 14 illus. |
| Verlagsort | Wiesbaden |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Gewicht | 246 g |
| Themenwelt | Mathematik / Informatik ► Informatik |
| Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Artificial Intelligence • Big Data in Sales • Digitalisation of Sales • Sales • Sales Automation • Sales enablement |
| ISBN-10 | 3-658-38250-3 / 3658382503 |
| ISBN-13 | 978-3-658-38250-6 / 9783658382506 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
