Functional Aesthetics for Data Visualization (eBook)

VIDYA SETLUR, PhD, is the head of Tableau Research. She earned her doctorate in Computer Graphics in 2005 at Northwestern University. Her expertise is in natural language processing and computer graphics, and she seeks to develop new algorithms and user interfaces that enhance communication and understanding. BRIDGET COGLEY is the Chief Visualization Officer at Versalytix and is a Tableau Hall of Fame Visionary. As an American Sign Language interpreter turned analyst, her practice incorporates semantics to draw meaning in her designs. She focuses on innovative use cases in data visualization.

"Straight away, you can tell this is a labour of love - the enthusiasm and validity with which the authors describe elements from the three elements of theory, academia and practice really shine through. With backgrounds covering all three of these areas, it makes for a complete publication, full of examples not just from practical situations as a practitioner, but from theory - focusing in particular on theory of presentation, psychology, conversation and cognition. All things which influence creation of functional and aesthetic dashboards, most of which, like me, you probably hadn't considered in requisite depth until now..."
--Neil Richards, four time Tableau Visionary and Director of Editorial for Viz For Social Good