Embedded Analytics

Donald Farmer is the Principal of TreeHive Strategy, a strategic advisory practice specializing in data, analytics and innovation strategy. His background is very diverse, with over 30 years of deeply practical experience in industries ranging from fish-farming to archaeology to advanced manufacturing. He has worked in award-winning startups in the UK and Iceland, and spent 15 years at Microsoft and at Qlik leading teams designing and developing new enterprise capabilities in data integration, data mining, self-service analytics and visualization. Donald Farmer is an advisor to investors, venture funds, incubators and startups around the world. He mentors executives and speaks globally at events and private workshops. Jim Horbury is the Solutions Practice Director at InterWorks, currently living and working in Hampshire, UK. Having spent almost two decades working in technical and creative direction roles in advertising, Jim was an early proponent of data-driven response measurement and drove the development of ad-tech reporting solutions for some of the UK's largest travel and tourism organizations. After a move into telecoms, big data and machine learning, it was a natural step to put his accumulated knowledge into action as a consultant. Jim now leads a global team of solution architects working with some of the world's best-known brands, designing and leading the development of innovative and scalable analytics solutions.