New Media Spectacles and Multimodal Creativity in a Globalised Asia

Sunny Sui-kwong Lam is Associate Professor of Creative Advertising and Media Design in the School of Arts and Social Sciences, the Open University of Hong Kong. He is a cross-disciplinary scholar and media artist holding a PhD in Communication and MPhil in Comparative Literature. His expertise in interdisciplinary research and cultural studies of digital media, participatory culture, film and media arts, and visual and mobile communication is particularly significant given the rapidly changing developments in contemporary digital culture and humanities.

Part I  New Spectacles by Digital Art and Social Media.- 1.Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study.- 2.Decoding Internet Rumours in 21st Century: An Interdisciplinary Examination of Social Media.- 3.Online Public Sphere: Framing of Internet Rumours during Umbrella Revolution in Hong Kong.- 4.Untouchable, or Merely Untouched? Satirical News Websites and Freedom of Expression Limitations in Southeast Asia in the Age of Online "Fake News".- 5.Intersections of Protest, Art and Networked Space:  Analysis of Artistic Protest Post Carnival.- 6.Creative Base Design: A New Form of Self-expression in Competitive Game.- 7.Digital Materiality of Chinese Characters in Text-Based Interactive Art.- Part II  Design Practices and Media Communication in the Digital Age.- 8.The Two Logics of “Lion Rock Spirit” Re-represented by FortunePharmHK's Branding TVC.- 9.Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications.- 10.Brand Design Directionality in Korea in the Digital Age.- 11.Creativity & Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts.- 12.WeChat Marketing Case Study: How to Use Social Media to Communicate with Virtual Audience in China?.- 13.What are You Looking For? -- Understanding the Uses & Gratifications of Blued in Mainland China.