Marketing and Smart Technologies (eBook)

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

José Luís Reis received Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM, Porto. He is a Professor at ISMAI, IPAM and as invited at ISCAP.IPP. He is the author and co-author of several books, namely 'Personalization in Marketing - Technologies and Information Systems', 'Marketing in agri-food - fundamentals and case studies', 'Gamification Model for SMEs' and 'Marketing and Smart Technologies'.