Ultimate LinkedIn Sales Guide - Daniel Disney

Blick ins Buch

Ultimate LinkedIn Sales Guide (eBook)

How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine

Daniel Disney (Autor)

eBook Download: EPUB

2021 | 1. Auflage
368 Seiten
Wiley (Verlag)
978-1-119-78789-1 (ISBN)

Lese- und Medienproben

Ebook-Leseprobe (EPUB)

Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn power tools to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Daniel Disney is an international keynote speaker, LinkedIn & Social Selling trainer and bestselling author. He is also the Founder and Owner of The Daily Sales, LinkedIn's most popular community for salespeople and sales leaders, with over 650,000 followers and growing. Daniel is on a mission to help as many businesses, sales teams and salespeople generate more leads, more pipeline, more sales, more customers and more revenue through LinkedIn. www.thedailysales.net

Foreword xiii

About the Author xvii

Introduction xxiii

Part 1 About LinkedIn 1

Chapter 1 The History of LinkedIn 3

Chapter 2 LinkedIn Free versus Premium/Sales Navigator 7

Chapter 3 The Pillars of LinkedIn Success 13

Part 2 The Perfect Profile 19

Chapter 4 Creating a Fully Optimised LinkedIn Profile 21

Chapter 5 Your Digital Suit or Dress... 29

Chapter 6 Common LinkedIn Profile Mistakes 37

Chapter 7 Building the Ultimate LinkedIn Profile 43

Part 3 Growing Your Network 73

Chapter 8 Using LinkedIn Searches 75

Chapter 9 Growing Your LinkedIn Network 87

Chapter 10 Sending Personalised Connection Requests 97

Part 4 Messaging 107

Chapter 11 LinkedIn Messaging 109

Chapter 12 LinkedIn Message Templates 119

Chapter 13 LinkedIn Audio and Video Messages 127

Part 5 Content 155

Chapter 14 Sharing Content on LinkedIn 157

Chapter 15 Creating Content on LinkedIn 173

Chapter 16 Writing Articles on LinkedIn 221

Chapter 17 Creating Viral Content on LinkedIn 237

Part 6 Personal Branding 245

Chapter 18 Building an Industry-Leading Personal Brand 247

Chapter 19 Generating Leads from LinkedIn 259

Part 7 Sales Strategy 265

Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267

Chapter 21 Multi-Touch Selling 271

Chapter 22 Linked In Tools, Technology & Software 275

Chapter 23 Measuring Results on LinkedIn & Your SSI Score 281

Chapter 24 LinkedIn Sales Navigator Tips 285

Chapter 25 The Future of Social & Digital Selling 293

Chapter 26 The Prospecting Maze 299

Working with Daniel Disney 311

Acknowledgements 323

Index 329

Erscheint lt. Verlag	4.3.2021
Sprache	englisch
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Business & Management • Business Self-Help • Business Technology • LinkedIn • Ratgeber Wirtschaft • Sales Management • Unternehmenstechnologie • Verkaufsleitung • Wirtschaft /Ratgeber • Wirtschaft u. Management
ISBN-10	1-119-78789-0 / 1119787890
ISBN-13	978-1-119-78789-1 / 9781119787891

Haben Sie eine Frage zum Produkt?

EPUB (Adobe DRM)
Größe: 27,9 MB

Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM

Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belletristik und Sachbüchern. Der Fließtext wird dynamisch an die Display- und Schriftgröße angepasst. Auch für mobile Lesegeräte ist EPUB daher gut geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine Adobe-ID und die Software Adobe Digital Editions (kostenlos). Von der Benutzung der OverDrive Media Console raten wir Ihnen ab. Erfahrungsgemäß treten hier gehäuft Probleme mit dem Adobe DRM auf.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine Adobe-ID sowie eine kostenlose App.
Geräteliste und zusätzliche Hinweise

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.