Purpose Delivered

Alan Barlow, formerly CEO, multinational chemical engineering group; Director, FTSE 100/NYSE listed energy group; and Partner, PricewaterhouseCoopers. He has over 25 years’ P&L experience encompassing Europe, the Americas, Asia Pacific, the Middle East and India.

1. THE CHALLENGE: Responding to the increasing disconnect between business and society; 2. THE 'WHY'?: The need to redefine the nature and purpose of a company; 3. THE 'WHAT'?: A paradigm shift from the primacy of shareholder value to the primacy of purpose; 4. THE 'HOW'?: Implement the 'Heightened Integrity Model'; - Governance, delivery, and performance; - Heightened integrity: the hub of the model; - The business model; 5. DEMONSTRATION: Application of the model to the case study multinational corporation; - The case study corporation; - The business model; Enabling processes:; Purpose; Stakeholders; Integrity /compliance; Delivery processes:; Leadership; Staff; Feedback; 6. VERIFICATION: Successful benchmarking of the model against third party best practice:; - Purpose: Behavioural principles:; Being a responsible and responsive employer; Being honest and fair with customers and suppliers; Being a guardian for future generations; Being a good citizen; - Purpose: Great place to work; - Purpose: Measurable business payoffs; - Wider applicability of the model; 7. DELIVERED: Bigger benefits for society and bigger profits for business; 8. RECONNECTING: A growing range of programmes and legislation for reconnecting business with society:; - Believer companies; - Believer proclaimers; - Believer investors; - Purpose-based legislation; - Third party assessment and ranking; 9. RESOLUTION: For society, and for a company; Appendix: The Group's business model