Behavioral Data Analysis with R and Python
O'Reilly Media (Verlag)
978-1-4920-6137-3 (ISBN)
Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.
Understand the specifics of behavioral data
Explore the differences between measurement and prediction
Learn how to clean and prepare behavioral data
Design and analyze experiments to drive optimal business decisions
Use behavioral data to understand and measure cause and effect
Segment customers in a transparent and insightful way
Florent Buisson is head of Behavioral Science at Allstate Insurance Company. He manages a team of behavioral scientists who run data analyses and implement behavioral interventions such as nudges. He previously worked for a French strategy consulting firm where he used economics and data analysis to answer complex measurement questions, for example building an index measuring the stability of agricultural policies in developing countries on behalf of the UN Food and Agriculture Organization. He also worked in specialty healthcare analytics, analyzing the behaviors of patients with severe diseases. Florent has published academic articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a Master's degree in econometrics as well as a Ph.D. in behavioral economics from the Sorbonne University in Paris.
| Erscheinungsdatum | 01.07.2021 |
|---|---|
| Verlagsort | Sebastopol |
| Sprache | englisch |
| Maße | 178 x 233 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Datenbanken |
| ISBN-10 | 1-4920-6137-9 / 1492061379 |
| ISBN-13 | 978-1-4920-6137-3 / 9781492061373 |
| Zustand | Neuware |
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