The Changing World of Publishing -

The Changing World of Publishing

A Special Issue of the Journal of Media Economics

Albert N. Greco (Herausgeber)

Buch | Softcover
74 Seiten
2000
Routledge (Verlag)
978-0-8058-9600-8 (ISBN)
49,85 inkl. MwSt
This issue represents a broad synopsis of the past, present and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel and the effect of this change on publishers, authors, editors, distributors and consumers.
This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.

Dan Shaver and Mary Alice Shaver

Volume 16, Number 2, 2003. Contents: D. Shaver, M.A. Shaver, Books and Digital Technology: A New Industry Model. S. Maxwell, The Effects of Differential Textbook Pricing: Online Versus In Store. L.J. Miller, The Rise and Not-Quite-Fall of the American Book Wholesaler. R. van der Wurff, Structure, Conduct, and Performance of the Agricultural Trade Journal Market in The Netherlands. Call for Papers.

Verlagsort New York
Sprache englisch
Maße 152 x 229 mm
Gewicht 130 g
Themenwelt Informatik Grafik / Design Desktop Publishing / Typographie
Mathematik / Informatik Informatik Theorie / Studium
Sozialwissenschaften Kommunikation / Medien Buchhandel / Bibliothekswesen
Wirtschaft Betriebswirtschaft / Management Wirtschaftsinformatik
ISBN-10 0-8058-9600-7 / 0805896007
ISBN-13 978-0-8058-9600-8 / 9780805896008
Zustand Neuware
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