Typography

In the middle of the 20th century, the graphic designer came into the picture and creative thinking was given a much higher priority. This work re-visits the basic rules of typography within the context of the revolution in information technologies, electronic and printed.

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In the middle of the twentieth century, the graphic designer came into the picture and creative thinking was given a much higher priority, bringing all the previously accepted rules into question. The re-evaluation was a particularly rich period where the balance of influence between designer and printer upon printed matter appeared, for a time, equal. However the rules of type composition remained an integral part of the printers education because although the graphic designer was now in charge of overall layout it was still the composition remained an integral part of the printers education because although the graphic designer was now in charge of overall layout it was still the compositors job to set the type, taking responsibility for all the detail of composition. Today almost any student, sitting in front of a computer monitor, mouse in hand, moving, tilting, blending, reversing, polarising, filtering, layering, grading, fading, enlarging, and reducing anything and everything at the click of a button, if questioned will reply, "Rules...what rules?"
This book will re-visit the basic rules of typography within the context of the current revolution in information technologies, electronic and printed.