New Communication Approaches in the Digitalized World

Mehmet Serdar Erciş is a Professor at the Faculty of Communication of Ataturk University, Turkey. His research interests are advertisement, public relations and communication sciences. He has published numerous journal articles and book chapters.Enes Emre Başar is an Associate Professor at the Faculty of Economics and Administrative Sciences of Anadolu University, Turkey. He has published widely in various journals, and has authored a number of articles and book chapters. His research interests are marketing, marketing communication and consumer behavior.