Essentials of MIS, Global Edition + MyLab MIS with Pearson eText (Package) - Kenneth Laudon, Jane Laudon

Essentials of MIS, Global Edition + MyLab MIS with Pearson eText (Package)

Media-Kombination
2020 | 14th edition
Pearson Education Limited
978-1-292-34276-4 (ISBN)
114,80 inkl. MwSt
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.



This package includes MyLab.



For introductory courses in Information Systems or Management Information Systems.



An authoritative, engaging introduction to MIS

Essentials of MIS is an in-depth look at how today's businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.



The 14th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS, all updated with new figures, tables, and cases. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable to students - regardless of major - throughout their business careers.



Reach every student by pairing this text with Pearson MyLab MIS

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


Pearson MyLab MIS should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
1. Business Information Systems in Your Career
2. Global E-business and Collaboration
3. Achieving Competitive Advantage with Information Systems
4. Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure: Hardware and Software
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Improving Decision Making and Managing Artificial Intelligence
PART IV: BUILDING AND MANAGING SYSTEMS
12. Making the Business Case for Information Systems and Managing Projects

Download the detailed table of contents

Erscheint lt. Verlag 10.7.2020
Verlagsort Harlow
Sprache englisch
Maße 213 x 274 mm
Gewicht 1040 g
Themenwelt Mathematik / Informatik Mathematik Finanz- / Wirtschaftsmathematik
ISBN-10 1-292-34276-5 / 1292342765
ISBN-13 978-1-292-34276-4 / 9781292342764
Zustand Neuware
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