Making Posters

Natalia Delgado is a designer, strategist and educator with more than 15 years of experience in her field. She is an internationally acclaimed speaker and workshop instructor and currently teaches at CETYS University, Mexico. Her work has been showcased in over 100 locations across the world. Scott Laserow is a Professor of Graphic Design at Temple University, Tyler School of Art, USA. He has been designing posters since 2004 and has won over 80 prestigious national and international awards, featured in 70 publications, and included in over 50 exhibitions in 16 countries. He is the principal at Zc Creative, a full-service design studio since 1992.

· Introduction
· Chapter 1: What is a Poster?
o Theoretical description
o Historic timeline

· Chapter 2: Conceptualizing
o Research
o Brainstorming
o Know your message
o Know your audience

· Chapter 3: Grabbing Attention
o Disruption
o Engaging the audience
o Scale, color & contrast

· Chapter 4: Execution
o Image-making
o Hierarchy
o Type as image
o Composition­
o Aesthetic
o Making mistakes

· Chapter 5: Poster that Tell Stories
o Creating your story
o Structuring your story
o Telling your story with type
o Telling your story with color
o Telling your story with multiple narratives
o Telling your story with a single image narrative

· Chapter 6: Poster Types
o Posters that entertain
o Posters that persuade
o Posters that promote
o Posters that seduce
o Posters that sell

· Chapter 7: The Transformation of the Poster
o Animated posters
o Interactive posters for the screen
o New materials and techniques
o The future of the poster

· Bibliography
· Index
· Glossary