Illustrated Graphic Communication Style Guide

Steps to professional publishing - research and analysis, design, electronic production, name and organize, printing and bindery production; The graphic communication market - divided by history, divided by reading environment, divided by function or framing, subdivided by output; categories of printed pieces - fit it together logically; design levels - what changes the cost - standard level, custom level, premium level, showcase; today's publishing job titles; recognizing type; categories of type - groups, family names, weight and style, standard point sizes, measurements; selecting type; using specs - type specifications, paragraph specification, alignment, PA vs. AA, proofreading techniques; type and paragraph specifications - single line display type, multiple line display type, choosing body text, determining size and leading, choosing type face for subheads, paragraph specs for body text, paragraph openings; type faces and their uses - 20 type faces and descriptions; chart-type faces and when to use them; shades and colour - uses of shades colour; the techniques; ruled lines - positioning rules in the style name; width length and positioning of rules; boxes; textures; reverse; tints; colors - tight or loose register, spot colour - conversion from pantone colour to process printing, adjusting from screen colour to process colour, adjusting for loose register rather than tight register, design choices for colour; line art and photos - stock line art and photo, redrawing scanned art, file linking, art work that can be revised, cropping and scaling; handling photographs - continuous tone photographs to halftones, working with a photographer; The right paper for the right job; steps to the right paper, paper orders, categories of paper, paper inventory, ink and paper, the colours of colored sheets, paper swatch books, comparisons of weights; bond paper; book - text, offset and opaques; cover; index and tag; envelopes; recycle and rethink; chart-papers and when to use them; living with software - make it repeatable, make it simple, be consistent, work smarter not harder, garbage in-garbage out, work backwards, know when to go for help, designing on the screen is designing down, match all levels, be organized; using grids; using styles; using templates; grow as you work - the critique checklist; fixing a bad design - revising someone elses file.