The Experience

How to Wow Your Customers and Create a Passionate Workplace

Lior Arussy (Autor)

Buch | Hardcover

128 Seiten

2002
CMP Books (Verlag)
978-1-57820-306-2 (ISBN)

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'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' — Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

Foreword Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Epilogue, The Experience!

Erscheint lt. Verlag	10.1.2002
Verlagsort	Lawrence
Sprache	englisch
Maße	152 x 229 mm
Gewicht	400 g
Themenwelt	Mathematik / Informatik ► Informatik ► Netzwerke
	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-57820-306-6 / 1578203066
ISBN-13	978-1-57820-306-2 / 9781578203062
Zustand	Neuware