Exploring Politeness in Business Emails - Vera Freytag

Exploring Politeness in Business Emails

A Mixed-Methods Analysis

(Autor)

Buch | Hardcover
240 Seiten
2019
Multilingual Matters (Verlag)
978-1-78892-595-2 (ISBN)
149,55 inkl. MwSt
This book explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events. Through a combination of qualitative and quantitative methods of data collection and analysis the book offers an innovative approach to the study of politeness.
Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.

Vera Freytag is a Consumer Interaction Specialist for Beiersdorf AG in Germany. Her research interests include CMC, business discourse, sociolinguistics and politeness.

Chapter 1. Directive Speech Events in Business Emails

Chapter 2. A Mixed-Method Approach to the Analysis of Speech Events

Chapter 3. A Cross-Cultural Analysis of English and Spanish Email Directives

Chapter 4. The Contextual Complexity of Email Directives

Chapter 5. The Study of Politeness in Business Emails: Concluding Observations

Erscheinungsdatum
Reihe/Serie Language at Work
Sprache englisch
Maße 156 x 234 mm
Gewicht 520 g
Themenwelt Informatik Netzwerke Mail Server
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-78892-595-5 / 1788925955
ISBN-13 978-1-78892-595-2 / 9781788925952
Zustand Neuware
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