Managing Enterprise Content
A Unified Content Strategy
Seiten
2002
New Riders Publishing (Verlag)
978-0-7357-1306-2 (ISBN)
New Riders Publishing (Verlag)
978-0-7357-1306-2 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Zu diesem Artikel existiert eine Nachauflage
This text is designed to provide a conceptual framework for understanding how to create and manage content that is to be repurposed for use in different media. It also provides practical solutions to get a handle on content creation, repurposing, efficiency and cross-enterprise management.
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.
Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.
Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.
Ann Rockley is President of The Rockley Group, Inc. Ann has an international reputation in the single sourcing movement and in the fields of content management, e-content, and e-learning. Ann is doing ground-breaking work in the field of information design for content reuse and enterprise content management. She regularly speaks at dozens of conferences around the world on the topics of single sourcing, content management, and e-content. Ann is an Associate Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto. She teaches Enterprise Content Management at the University of Toronto.
Erscheint lt. Verlag | 29.10.2002 |
---|---|
Sprache | englisch |
Maße | 227 x 177 mm |
Gewicht | 908 g |
Themenwelt | Informatik ► Netzwerke ► Sicherheit / Firewall |
ISBN-10 | 0-7357-1306-5 / 0735713065 |
ISBN-13 | 978-0-7357-1306-2 / 9780735713062 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Lehrbuch für Prüfung und Praxis
Buch | Softcover (2023)
Springer Fachmedien Wiesbaden GmbH (Verlag)
19,99 €
Wie Geheimdienste und Kriminelle uns im Netz infiltrieren
Buch | Hardcover (2023)
Wiley-VCH (Verlag)
24,99 €