Business

In this text, the authors emphasize the dynamic nature of business and the trends that will change the way business will be conducted in the 21st century. It also features information on technology and the Web, including "Cyberzone" end-of-part Internet features and Cybertrek icons.

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This is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students want. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business.