SAP C/4HANA

Sanjjeev K. Singh is a managing partner at ASAR America. He has 17 years of experience working as a consultant on SAP CRM, SAP Hybris Cloud for Customer, and SAP ERP Sales and Distribution projects. In his current role, he works as an SAP CRM and SAP Hybris Cloud for Customer solution architect and lead consultant. Drew Messinger-Michaels co-created the Functional Consulting and Business Value Consulting groups within SAP Hybris Expert Services, along with offerings such as the Commerce Capabilities Workshop, Solr Workshop, Roles and Permissions Workshop, Hybris Health Check, and Functional Analyst Certification. He writes and podcasts about arts, culture, and technology, online and elsewhere. Sven Feurer is the senior director of product management for the SAP C/4HANA suite. In his current role, he is leading the adoption of intelligent technologies and analytics across SAP C/4HANA. With more than 13 years of experience in various roles, Sven has a broad set of expertise with the SAP Customer Experience portfolio as well as technical knowledge of enterprise architecture and cloud platform technologies. For years, Sven has been driving strategic programs and rollout activities in the context of CRM and customer experience, as well as supporting long-term customer relationships and strategic business development. Thomas Vetter is the senior vice president for development of SAP C/4HANA.

Foreword
Preface
Who This Book Is For
How This Book Is Organized
Acknowledgments
Conclusion
SAP C/4HANA at a Glance
The Customer Experience Revolution
Architecting an Intelligent Enterprise
SAP C/4HANA Suite and Customer Experience Solutions
Extensions and Microservices Architecture
Summary
Marketing
SAP’s Strategy for Marketing
Dynamic Customer Profiling
Customer Attribution
Audiences, Campaigns, and Journeys
Lead Management and Account-Based Marketing
Marketing Planning and Performance
Marketing Analytics
Integration
Summary
Commerce
SAP’s Strategy for Commerce
Commerce with SAP C/4HANA
Core Commerce
Industry Accelerators
Product Content Management
Order Management
Customer Experience Management with SmartEdit
Upscale Commerce and Extensions
Data Integration
Configure, Price, and Quote
Integration
Summary
Sales
SAP’s Strategy for Sales
Sales Automation
Sales Performance Management
Forecasting and Pipeline Management
Configure, Price, and Quote
Contract Life Cycle Management
Subscription Billing and Revenue Management
Sales Learning and Sales Content Management
Partner Relationship Management
Reporting and Analytics
Integrations
Summary
Service
SAP’s Strategy for Service
Customer Service
Field Service
Reporting and Analytics
Integrations
Summary
Customer Data
SAP’s Strategy for Customer Data
Customer Identity Management
Customer Consent Management
Customer Profile Management
Reporting and Analytics
Integration
Summary
Microservices and SAP Cloud Platform Extension Factory
Microservices
Serverless Computing
Side-by-Side Extensibility
Project Kyma and SAP Cloud Platform Extension Factory
Summary
The Intelligent Enterprise
Lead-to-Cash Process
Integration Scenarios
Embedded Intelligence
SAP Fiori User Experience
Summary
Intelligent Technologies
SAP Analytics Cloud Framework
Machine Learning with SAP Leonardo
SAP Conversational AI
Open Data Initiative
Summary
First Steps to SAP C/4HANA
Evaluating your Operations
Choosing a Target Architecture
Applying Implementation Best Practices
CX Works
Summary
The Authors
The Contributor
Index