TYPOGRAPHY

The development of computer typesetting has provided the graphic designer with an unparalleled choice of typefaces and typographical solutions. The challenge today is to make sense of the alternatives offered and generate typography that is attractive, legible and appropriate to the task at hand. In this illustrated book, Grant Shipcott places the technical resources currently available within the context of the historical evolution of type, and shows how a sound understanding of the basics - type design, use of fonts, layouts and type markups - will enable the designer to approach any job successfully.