Design in Motion

Penny Hilton is a filmmaker and academic. Her career has spanned advertising, TV, film production and graphic design. She now holds a part-time post at the University of the Arts London she leads the Graphic Moving Image masters course at the London College of Communication, and divides her time between teaching and professional practice.

Acknowledgements
Preface
Introduction


Part One : Setting It All Up

Chapter 1: Foundations
Chapter Overview
Brainstorming
Primary versus Secondary research
Storyboarding
Development
Feedback and Feed Forward
Documentation
Resources

Chapter 2: Audience
Chapter Overview
Personas and Empathy Maps
Context
Format
Treatment
Tone of Voice
Resources

Chapter 3: Structure
Chapter Overview
Story
Narrative
Key message
Documentary
Voice over versus captions
Resources

Chapter 4: Sound
Chapter Overview
Creating the right tone and atmosphere
Sound as a tool for Focus
Shape
Working with Musicians
What’s free and what’s Not
Resources

Part Two: Creating The Elements

Chapter 5: Composition
Chapter Overview
Framing
Motion versus stillness
Screen space
Focus
Resources

Chapter 6: Camera
Chapter Overview
Camera movement
Why use different lenses
Camera techniques
Using a variety of Shot
Resources





Chapter 7: Form
Chapter Overview
Circle Square Triangle
Using Form as exploration
Visual Summaries
Outcomes
Resources

Chapter 8: Colour
Chapter Overview
A quick overview of the history of colour on screen
Significance of colour
Combinations
Creating a colour palette
Colour correction and grading
Resources


Part Three: Putting it all Together

Chapter 9: Text and Info
Chapter Overview
Character
Legibility versus readability
Ways of creating text
Movement
Titles
Data Visualisation
Resources

Chapter 10: Editing
Chapter Overview
How editing developed from shorts to features
Invisible and visible editing
Transitions (and Tips)
Effects
Rhythm and Pace
Resources



Index