Strategies for eCommerce Success

This volume presents a study of key components and concepts of e-Commerce, evaluating the critical success factors, economics and practical issues involved with e-Commerce.

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Through the use of electronic commerce, now organizations of all sizes and types can conduct business without worrying about territorial market limitations of the past. Many experts believe that by the beginning of the 22nd century the majority of business transactions and communications will be conducted through the use of Web-enabled technologies, particularly e-commerce. As a result, many organizations around the world are looking into the emerging applications of e-commerce technologies and ways to utilize them in support of their business strategies. With this field growing so rapidly, the object of all businesses is to examine the critical elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. This volume presents a study of key components and concepts of e-commerce, evaluating the critical success factors, economics and practical issues involved with e-commerce.