The Cult of Mac

There is no product on the planet that enjoys the devotion of a Macintosh computer. Apple's machines have legions of loyal, sometimes demented fans. Like fans of a football team, cultish TV series, or rock group, Macintosh fanatics have their own subculture, with clearly defined obsessions, rites and passages.

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There is no product on the planet that enjoys the devotion of a Macintosh computer. Famously dedicated to their machines, many Mac fans eat, sleep, and breathe Macintosh. The Cult of Mac is the first book about Macintosh culture, arguably the largest distinct subculture in computing. Written by Wired News managing editor Leander Kahney, The Cult of Mac is an in-depth look at Mac users and their unique, creative, and often very funny culture. Like fans of a football team or a rock group, Macintosh fans have their own customs, with clearly defined obsessions, rites and passages. From people who get Mac tattoos and haircuts, to those who furnish their apartments with empty Mac boxes, this book details Mac fandom in all of its forms. The paperback edition includes an all-new chapter about the iPod, updates throughout, and new photos that reflect current Apple technology.