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Design/Redesign

Interactive Guide to Desktop and Online Publishing

Roger C. Parker (Autor)

Media-Kombination
256 Seiten
1996
John Wiley & Sons Inc
978-0-471-14194-5 (ISBN)
34,60 inkl. MwSt
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This is an interactive introduction to design principles, exploring both traditional print and online platforms. This book and software package uses a visual approach with before-and-after photos to demonstrate design concepts. The CD-ROM includes: interactive templates and exercises to try out design techniques; a complete set of commercial fonts; design templates, elements and online design examples; and a resource library of extra fonts and designs available for phone purchase.

PERSPECTIVE; Why Design / Redesign?; From Writer to Designer; Ten Ways Design Helps You Succeed; The Importance of Projecting a Consistent Image; INTRODUCING THE TOOLS OF THE TRADE; How Layout and White Space Work; How Type Works; How Color Works; Designing with Ink and Paper; Designing for the Internet; Ways to Improve Your Print and On-Screen Communications; CASE STUDY; One Company, Five Images; Using the Heritage Image to Appeal to Those in Search of the Past; Using the Eurostyle to Appeal to Contemporary Buyers; Experimenting with Other Images and Moving Forward on Your Own; Index.

Verlagsort New York
Sprache englisch
Themenwelt Informatik Grafik / Design Desktop Publishing / Typographie
Mathematik / Informatik Informatik Netzwerke
ISBN-10 0-471-14194-1 / 0471141941
ISBN-13 978-0-471-14194-5 / 9780471141945
Zustand Neuware
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