The Qihoo 360 Way: Customer Connection Strategies that Capture Value and Drive Growth from a Global Expert in Internet Security - Zhou Hongyi

The Qihoo 360 Way: Customer Connection Strategies that Capture Value and Drive Growth from a Global Expert in Internet Security

(Autor)

Buch | Hardcover
256 Seiten
2023
McGraw-Hill Education (Verlag)
978-1-259-64253-1 (ISBN)
27,40 inkl. MwSt
Succeed in the new Internet economy with lessons from one of China’s premiere Internet thought veterans and his bestselling guide
Succeed in the new Internet economy with lessons from one of China’s premier Internet thought veterans and his bestselling guide

When author Zhou Hongyi’s The Qihoo 360 Way hit the shelves in China, the book sold 100,000 copies in the first week and quickly became regarded as the “No.1 Internet Thinking” book in the market. In this new English edition, Zhou shares his Internet Thinking philosophy, showing you how your business, no matter the size, can create constant connectivity with your customers, adding value, beating competitors, and succeeding in the Internet Age.

In addition to his thoughts on product conception, management, and future market trends, the author, known as the “godfather of freemium,” provides you with vivid examples of Internet entrepreneurship and practical advice on how traditional industries can not only face the problems inherent in new Internet technologies, but also thrive among them. 

 

Zhou Hongyi (Beijing, China) is the co-founder, CEO, and Chairman of Qihoo 360 Technology Co, Ltd, the largest Internet security company in China, focusing on antivirus software, web browsers, and mobile application stores.

Preface: My Values
Chapter 1: Welcome to the Internet Age
Chapter 2: Internet+
Chapter 3: Users are of Ultimate Importance on the Internet
Chapter 4: Disruptive Innovation
Chapter 5: The Age of Free
Chapter 6: Experience is King
Chapter 7: Millions of Innovations
Chapter 8: Advice to Start-up Companies
Chapter 9: Advice to Makers of Products

Index

Erscheinungsdatum
Verlagsort OH
Sprache englisch
Themenwelt Informatik Netzwerke Sicherheit / Firewall
Mathematik / Informatik Informatik Web / Internet
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Betriebswirtschaft / Management Wirtschaftsinformatik
Wirtschaft Volkswirtschaftslehre Makroökonomie
ISBN-10 1-259-64253-4 / 1259642534
ISBN-13 978-1-259-64253-1 / 9781259642531
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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