Storytelling in Design

Defining, Designing, and Selling Multidevice Products

Anna Dahlström (Autor)

Buch | Softcover

414 Seiten

2020
O'Reilly Media (Verlag)
978-1-4919-5942-8 (ISBN)

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With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it's still important to understand where people are in their journey if you're to deliver the right content and interactions at the right time and on the right device.

This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlstroem details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you'll learn to create great product experiences.

Learn how the anatomy of a great story can make a difference in product design
Explore how traditional storytelling principles, tools, and methods relate to key product design aspects
Understand how purposeful storytelling helps tell the right story and move people into action
Use storytelling principles to tell, sell, and present your work

Anna Dahlström is a Swedish UX designer based in London. She's the founder of UX fika.co and Glimt.it. For the last 15 years, she has been working as a UX designer on the client side, for agencies, and for startups on a large variety of brands and projects, from websites and apps to TV UIs. She's a regular speaker and instructor, having taught more than 40 classes related to designing for multiple devices.

Chapter 1 Why storytelling matters
Chapter 2 Storytelling in a multi-device landscape
Chapter 3 The anatomy of a good story
Chapter 4 The role of emotions and affect
Chapter 5 Context + content is everything
Chapter 6 The visual impact
Chapter 7 Storytelling tools for UX design
Chapter 8 Dramaturgy and the product lifecycle
Chapter 9 Incorporating personas in storytelling
Chapter 10 Working with experience goals
Chapter 11 Experience maps
Chapter 12 Storytelling, content strategy & information architecture
Chapter 13 Modular design & dynamic publishing
Chapter 14 Applying storytelling to wireframes, mock-ups and prototypes
Chapter 15 Making sense of data
Chapter 16 Storytelling in the work place
Chapter 17 Adapting your story to the audience

Erscheinungsdatum	22.01.2020
Verlagsort	Sebastopol
Sprache	englisch
Maße	152 x 226 mm
Gewicht	768 g
Einbandart	kartoniert
Themenwelt	Mathematik / Informatik ► Informatik ► Netzwerke
	Informatik ► Software Entwicklung ► User Interfaces (HCI)
	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Informatik ► Web / Internet ► Web Design / Usability
Schlagworte	Multi-Device • Product Design and Development • User Experience & Usability • user experience design (UX)
ISBN-10	1-4919-5942-8 / 1491959428
ISBN-13	978-1-4919-5942-8 / 9781491959428
Zustand	Neuware