Storytelling in Design
O'Reilly Media (Verlag)
978-1-4919-5942-8 (ISBN)
This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlstroem details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you'll learn to create great product experiences.
- Learn how the anatomy of a great story can make a difference in product design
- Explore how traditional storytelling principles, tools, and methods relate to key product design aspects
- Understand how purposeful storytelling helps tell the right story and move people into action
- Use storytelling principles to tell, sell, and present your work
Anna Dahlström is a Swedish UX designer based in London. She's the founder of UX fika.co and Glimt.it. For the last 15 years, she has been working as a UX designer on the client side, for agencies, and for startups on a large variety of brands and projects, from websites and apps to TV UIs. She's a regular speaker and instructor, having taught more than 40 classes related to designing for multiple devices.
Chapter 1 Why storytelling matters
Chapter 2 Storytelling in a multi-device landscape
Chapter 3 The anatomy of a good story
Chapter 4 The role of emotions and affect
Chapter 5 Context + content is everything
Chapter 6 The visual impact
Chapter 7 Storytelling tools for UX design
Chapter 8 Dramaturgy and the product lifecycle
Chapter 9 Incorporating personas in storytelling
Chapter 10 Working with experience goals
Chapter 11 Experience maps
Chapter 12 Storytelling, content strategy & information architecture
Chapter 13 Modular design & dynamic publishing
Chapter 14 Applying storytelling to wireframes, mock-ups and prototypes
Chapter 15 Making sense of data
Chapter 16 Storytelling in the work place
Chapter 17 Adapting your story to the audience
| Erscheinungsdatum | 22.01.2020 |
|---|---|
| Verlagsort | Sebastopol |
| Sprache | englisch |
| Maße | 152 x 226 mm |
| Gewicht | 768 g |
| Einbandart | kartoniert |
| Themenwelt | Mathematik / Informatik ► Informatik ► Netzwerke |
| Informatik ► Software Entwicklung ► User Interfaces (HCI) | |
| Mathematik / Informatik ► Informatik ► Theorie / Studium | |
| Informatik ► Web / Internet ► Web Design / Usability | |
| Schlagworte | Multi-Device • Product Design and Development • User Experience & Usability • user experience design (UX) |
| ISBN-10 | 1-4919-5942-8 / 1491959428 |
| ISBN-13 | 978-1-4919-5942-8 / 9781491959428 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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