Colour for the Electronic Age

Examining the use of colour in the printed media, this book covers basic and advanced applications in both traditional and electronic systems of desktop publishing.

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With colour in printed media increasingly available at a decreasing cost, more and more people, from graphic designers to desktop publishers, need to learn how to use it effectively. In this new book, Jan White details the application of colour in a publication as a whole - in the words, illustrations, and charts and graphs. White defines the terminology of colour both on-screen and in print, then demonstrates how colour can tie visuals into coherent presentations. A chapter on using colour with type shows how colour can act as a beacon leading the reader through the text or as a means to emphasize or link ideas. In the discussion of colour in illustrations, White gives designers tips on using colour both decoratively and functionally as well as for special effects. With full coverage of all the basics as well as advanced applications for both traditional and electronic systems, "Color for the Electronic Age" is the single best source on colour for today's designer. Jan V.White is an award-winning designer renowned for his lectures and books on the graphic arts. He is the author of "Graphic Design for the Electronic Age" (A Xerox Press Book), published by Watson-Guptill.