Reading Graphic Design in Cultural Context

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Nicolas P. Maffei is Senior Lecturer in Graphics at Norwich University of the Arts, UK.

Acknowledgements
Contents
List of Illustrations

Reading Graphic Design in the Expanded Field: An Introduction, Grace Lees-Maffei

Part One: On Message and Off Message
1 - Branding as Sign System: Semiotics in Action, Grace Lees-Maffei
2 – The Responsive Brand: Uniformity and Flexibility in Logo Design, Nicolas P. Maffei
3 – Whose Wall? From Posters to Digital Displays and the Colonization of Public Space, Nicolas P. Maffei
4 - Slogan T-shirts: Billboards of Identity Politics, Nicolas P. Maffei

Part Two: On Legibility and Ambiguity
5 - Seeing Clearly? Legibility, Word and Image in Postmodern Print Design, Grace Lees-Maffei
6 - Signifying Orientalism, Chinoiserie and Japonisme: Fashion Photography in Vogue as a Case Study, Grace Lees-Maffei
7 – A Good Read? Corporate Literature and Brand Stories: Alessi SpA as a Case Study, Grace Lees-Maffei
8 – Information Overload: Negotiating Visual Complexity in a Data Rich World, Nicolas P. Maffei

Part Three: On Paper and On Screen
9 - How To? Visual Techniques of Persuasion in Guidebooks and Manuals, Grace Lees-Maffei
10 – Driving Sales: Print and TV Advertising of Cars to Women Drivers, Grace Lees-Maffei
11 - Picturing Music: The Rise and Fall of Music Packaging, Nicolas P. Maffei
12 - EBook, iBook, weBook, youBook: Declensions of Digital Design, Nicolas P. Maffei

Index