The Fundraiser's Guide to the Internet

This text and CD is designed to help nonprofit managers, staff, and volunteers get ready to use the Internet to raise money and find supporters. It covers everyday management issues in nontechnical language and provides the best case studies, along with real life examples and results.

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The use of the Internet to raise money has blossomed tremendously. This book is designed to help nonprofit managers, staff, and volunteers get ready to use the Internet to raise money and find supporters. Both a resource book and a how-to guide, this new edition is written as a practical manual rooted in the everyday management issues and the nontechnical language of nonprofit staff members. It provides the best case studies, along with real life examples and results.