Essentials of MIS with MyMISLab, Global Edition - Jane P. Laudon, Kenneth C. Laudon

Essentials of MIS with MyMISLab, Global Edition

Media-Kombination
2014 | 11th edition
Pearson Education Limited
978-1-292-07513-6 (ISBN)
93,80 inkl. MwSt
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For courses in Introduction to Information Systems/Management Information Systems.
This package includes MyMISLab (R).



An in-depth look at how today's businesses use information technologies
This comprehensive exploration offers hands-on projects covering the most essential topics in Management Information Systems. An important component is the Video Case Study and Instructional Video Package: 24 video case studies (2 per chapter) plus 16 instructional videos that illustrate business uses of information systems, explain new technologies, and explore concepts. Videos are keyed to the topics of each chapter.



This program will provide a better teaching and learning experience-for you and your students. It will help:

* Provide the most updated coverage.

* Cover the most essential topics in MIS using an integrated framework for describing and analyzing information systems.



Connect classroom knowledge to everyday life by showing information systems composed of people, organization, and technology elements, reinforced in student projects and case studies.
Personalize learning: MyMISLab provides instructors with a rich and flexible set of course materials, along with course-management tools that make it easy to deliver all or a portion of your course online.



This package includes MyMISLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.



MyMISLab is not a self-paced technology and should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.



Chapter 1: Business Information Systems in Your Career

Video:

Case 1: UPS Global Operations with the DIAD

Case 2: Google Data Center Efficiency Best Practices

Instructional Video 1: Green Energy Efficiency in a Data Center Using Tivoli Architecture (IBM)

Instructional Video 2: Tour IBMs Raleigh Data Center



Chapter 2: Global E-business and Collaboration

Video:

Case 1: Walmarts Retail Link Supply Chain

Case 2: Salesforce.com: The Emerging Social Enterprise

Instructional Video 1: US Foodservice Grows Market with Oracle CRM on Demand



Chapter 3: Achieving Competitive Advantage with Information Systems

Video:

Case 1: National Basketball Association: Competing on Global Delivery With Akamai OS Streaming

Case 2: IT and Geo-Mapping Help a Small Business Succeed

Case 3: Materials Handling Equipment Corp: Enterprise Systems Drive Corporate Strategy for a Small

Business

Instructional Video 1: SAP BusinessOne ERP: From Orders to Final Delivery and Payment



Chapter 4: Ethical and Social Issues in Information Systems

Video:

Case 1: What Net Neutrality Means for You

Case 2: Facebook Privacy

Case 3: Data Mining for Terrorists and Innocents

Instructional Video 1: Viktor Mayer Schnberger on The Right to Be Forgotten



Chapter 5: IT Infrastructure: Hardware and Software

Video:

Case 1: ESPN.com: Getting to eXtreme Scale On the Web

Case 2: Salesforce.com: SFA on the iPhone and iPod Touch

Case 3: Hudsons Bay Company and IBM: Virtual Blade Platform

Instructional Video 1: Google and IBM Produce Cloud Computing

Instructional Video 2: IBM Blue Cloud Is Ready-to-Use Computing



Chapter 6: Foundations of Business Intelligence: Databases and Information Management

Video:

Case 1: Dubuque Uses Cloud Computing and Sensors to Build a Smarter City

Case 2: Maruti Suzuki Business Intelligence and Enterprise Databases



Chapter 7: Telecommunications, the Internet, and Wireless Technology

Video:

Case 1: Telepresence Moves Out of the Boardroom and Into the Field

Case 2: Virtual Collaboration With Lotus Sametime



Chapter 8: Securing Information Systems

Video:

Case 1: Stuxnet and Cyberwarfare

Case 2: Cyberespionage: The Chinese Threat

Case 3: IBM Zone Trusted Information Channel (ZTIC)

Instructional Video 1: Sony PlayStation Hacked; Data Stolen from 77 Million Users

Instructional Video 2: Zappos Working to Correct Online Security Breach

Instructional Video 3: Meet the Hackers: Anonymous Statement on Hacking SONY



Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Video:

Case 1: Workday: Enterprise Cloud Software-as-a-Service (SaaS)

Case 2: Evolution Homecare Manages Patients with Microsoft Dynamics CRM

Instructional Video 1: GSMS Protects Products and Patients By Serializing Every Bottle of Drugs



Chapter 10: E-commerce: Digital Markets, Digital Goods

Video:

Case 1: Groupon: Deals Galore

Case 2: Etsy: A Marketplace and Community

Case 3: Ford AutoXchange B2B Marketplace



Chapter 11: Improving Decision Making and Managing Knowledge

Video:

Case 1: How IBMs Watson Became a Jeopardy Champion

Case 2: Alfresco: Open Source Document Management and Collaboration

Case 3: FreshDirect Uses Business Intelligence to Manage Its Online Grocery.

Case 4: Business Intelligence Helps the Cincinnati Zoo Work Smarter

Instructional Video 1: Analyzing Big Data: IBM Watson: Watson After Jeopardy



Chapter 12: Building Information Systems and Managing Projects

Video:

Case 1: IBM: BPM in a Service-Oriented Architecture

Case 2: IBM Helps the City of Madrid With Real-Time BPM Software

Instructional Video 1: BPM: Business Process Management Customer Story

Instructional Video 2: Workfl ow Management Visualized

Erscheint lt. Verlag 21.10.2014
Verlagsort Harlow
Sprache englisch
Maße 215 x 275 mm
Gewicht 993 g
Themenwelt Schulbuch / Wörterbuch
Mathematik / Informatik Mathematik Finanz- / Wirtschaftsmathematik
ISBN-10 1-292-07513-9 / 1292075139
ISBN-13 978-1-292-07513-6 / 9781292075136
Zustand Neuware
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