Logo Talks 3

On the importance of logos; how they should be instantly recognisable to the end user, and how they reflect a company's brand strategy.

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The face of a company, a logo, should be instantly recognisable to the end user, a harbinger of the products or services being offered, but also a reflection of the company's brand strategy. It is the point of connection whereby allegiances are made and purchasing decisions influenced. Balancing refinement with accessibility, the most effective logos are simple, memorable and timeless. Logos Talk III is an internationally compiled survey of contemporary logos that all meet these criteria.