The Graphic Design Reader

Teal Triggs is Professor of Graphic Design and Associate Dean, School of Communication, Royal College of Art, UK. Leslie Atzmon is Professor of Graphic Design and Design History at Eastern Michigan University, USA.

Introduction: The Graphic Design Reader

SECTION I – HISTORY OF GRAPHIC DESIGN and GRAPHIC DESIGN HISTORY
Introduction

Industry and the Birth of Graphic Design (19th Century to 1980)
1. New Kind of Printing Calls for New Design, W.A. Dwiggins
2. Note by William Morris on His Aims in Founding the Kelmscott Press, William Morris
3. The Studio: Photomechanical Reproduction and the Changing Status of Design, Gerry Beegan
4. Narrative Problems of Graphic Design History, Victor Margolin
5. Elementary School, J. Abbott Miller
6. Graphic Design History by Steven Heller; Georgette Ballance; Texts on Type: Critical Writings on Typography edited by Steven Heller; Philip B. Meggs, Michael Golec?

Graphic Design Canon(s) (1980s to present)
7. Cult of the Ugly, Steven Heller
8. An Interview with Edward Fella, Michael Dooley
9. An Unbearable Lightness? Steven Rigley
10. Is There a Canon of Graphic Design History? Martha Scotford
11. Good History Bad History, Tibor Kalman, J. Abbott Miller and Karrie Jacobs
12. Out of the Studio: Graphic Design History and Visual Studies, Rick Poynor

Isms and Graphic Design
13. The Grid: History, Use, and Meaning, Jack Williamson
14. Gebrauchsgraphik as an Early Graphic Design Journal, 1924-1938, Jeremy Aynsley
15. Zombie Modernism, Mr. Keedy
16. The Global Style: Modernist Typography After Postmodernism, Jeffrey Keedy
17. The Bottom Line on Planet One: Squaring up to The Face, Dick Hebdige
18. A Brave New World: Understanding Deconstruction, Chuck Byrne and Martha Witte

Guide to Further Reading

SECTION II: EDUCATION AND THE PROFESSION
Introduction

II.1 Graphic Design Education
1. Education and Professionalism or What’s wrong with graphic design education? Katherine McCoy
2. England: The Working Party on Typographic Teaching, Michael Twyman
3. A Journey Toward Sublime, Damian and Laura Santamaria
4. Scaffolding a Human-centred Practice in Graphic Design, Yoko Akama
5. VISUAL ESSAY: Future Issue: A Subjective Family Tree of (mostly) American Graphic Designers (1960-2011), Michael Worthington and Yasmin Khan

II.2 Post-Graduate Education and Graphic Design as a Profession
6. Design Literacy, Discourse and Communities of Practice, Sharon Helmer Poggenpohl
7. What is Worth Doing in Design Research?, Meredith Davis
8. Locating Graphic Design History in Canada, Brian Donnelly
9. French Graphic Design: A Contradiction in Terms? Véronique Vienne
10. The Importance of the Dutch Football Club Ajax and Total Football (totaalvoetbal) to the Sport of Graphic Design, Elliott Earls
11. Graphic Design: Fine Art or Social Science? Jorge Frascara

Guide to Further Reading

SECTION III: TYPE AND TYPOGRAPHY
Introduction

III.1 History of Type and Typography
1. A Brief History of Type Historians, Caroline Archer
2. The Crystal Goblet, or Printing Should be Invisible Beatrice Warde
3. Fuse 1-20: Wreckers of Typographic Civilisation, Adrian Shaughnessy
3. Experimental typography. Whatever that means; Conceptual Type? Peter Bil’ak
4. Towards the Cause of Grunge, Tobias Frere-Jones
5. About the Making of The Telephone Book, Michael Jon Jensen
6. Helvetica, The Film and the Face in Context, Dietmar R. Winkler

III.2 Dimensional, Physical, Digital, and Kinetic Typography
8. Dimensional Typography: Case Studies on The Shape of Letters in Virtual Environments J. Abbott Miller 9. Dimensional Typography: The Unbearable Flatness of Being, Leslie Atzmon
10. The New Seduction: Moveable Type, Michael Worthington
11. Electronic Typography: The New Visual Language, Jessica Helfand
12. Working the Art Process by Typing in Computer Code, Casey Reas and Ben Fry in discussion with Javier Candeira

Guide to Further Reading

SECTION IV: GRAPHIC DESIGN CRITICAL WRITING AND PRACTICE
Introduction

IV.1 Graphic Design Theory and Design Culture
1. Deconstruction and Graphic Design, Ellen Lupton and J. Abbott Miller
2. Visual Rhetoric and Semiotics, Edward Triggs
3. Shaping Belief: The Role of Audience in Visual Communication, Ann C. Tyler
4. Graphic Design as Rhetoric: Towards a New Framework for Theory and Practice in Graphic Design, Arne Scheuermann
5. Theories to Understand Graphic Design in Use: The Example of Posters, Jan-Henning Raff

IV.2 Writing, Practice, and Graphic Design Criticism
6. What is this Thing Called Graphic Design criticism I & II? Rick Poynor and Michael Rock
7. Criticism and the Politics of Absence, Anne Bush
8. Quietude, Kenneth FitzGerald
9. Critical Graphic Design: Critical of What? Francisco Laranjo
10. The March of Grimes, Michèle Champagne
11. Discourse This! Designers and Alternative Critical Writing, Denise Gonzales Crisp
12. Acrobat Reader, Anna Gerber and Teal Triggs
13. How and Why Design Matters, Debbie Millman
14. Inquiry as a Verb: DesignInquiry, Margo Halverson
15. Graphic Design in the Collection of the Museum of Modern Art, Paola Antonelli


Guide to Further Reading

SECTION V: POLITICAL & SOCIAL CHANGE
Introduction

V.1 Feminism and Radical Graphic Design
1. Some Aspects of Design from the Perspective of a Woman Designer, Sheila Levrant de Bretteville
2. Non-existent Design: Women and the Creation of Type, Sibylle Hagmann
3. Pussy Galore Buddah of the Future: Women, Graphics, etc., Catherine de Smet
4.VISUAL ESSAYS:First Things First manifesto,1964, Ken Garland and First Things First 2000 manifesto (1999), Ken Garland, Adbusters
5. VISUAL ESSAY: This Year There is No Manifesto, Jonathan Barnbrook and Anil Aykan
6 Design and Reflexivity, Jan van Toorn
7. Scissors and Glue: Punk Fanzines and the Creation of a DIY Aesthetic, Teal Triggs
8. He Might Be Giant: Shepard Fairey, Michael Dooley

V.2 Identity and World Graphic Design
9. From the Outside In: A Place for Indigenous Graphic Traditions in Contemporary South African Graphic Design, Piers Carey 10. Searching for a Black Aesthetic in American Graphic Design, Sylvia Harris
11. Finding Roots & Taking Flight: Expression of Identity in Contemporary Graphic Design in India, Mohor Ray
12. Visualizing Multi-Racialism in Singapore: Graphic Design as a Tool for Ideology and Policy in Nation Building, Leong K. Chan
13. VISUAL ESSAY: ‘Iced Up’ and ‘Platinum Plus’: The Development of Hip-Hop Typographic Ornaments, Ryan Molloy
14. South African Health Campaigns Dominate the Political Landscape, Sean O’Toole
15. Detachment and Unification: A Chinese Graphic Design History in Greater China Since 1979, Wendy Siuyi Wong

Guide to Further Reading

SECTION VI: CHANGING VISUAL LANDSCAPES
Sectional Introduction

VI.1 Branding and the Image Makers
1.My Country is Not A Brand, William Drenttel
2. Logos, Flags, and Escutcheons, Paul Rand
3. A Certain Commitment: Art and Design at the Royal PTT, Paul H. Hefting
4. On Logophobia, Elizabeth Glickfeld
5. How the First Typeface Designed for the Maori Community is Changing the Way New Zealand Understands its Own Cultural Identity, Margaret Andersen

VI.2 Information Visualisation
6. VISUAL ESSAY: Design Quarterly: Does it make sense? April Greiman
and Making Sense of Making Sense, Louise Sandhaus
7. Why Abraham Lincoln Loved Infographics, Gareth Cook 8. The London Underground Diagram: A Semiotic Analysis, John A. Walker
9. Bubbles, Lines, and String: How Information Visualization Shapes Society, Peter Hall
10. Tell Them Anything but the Truth: They Will Find Their Own. How We Visualized the Map of the Future with Respect to the Audience of Our Story, Michele Graffieti, Gaia Scagnetti, Donato Ricci, Luca Masud, and Mario Porpora
11. Data Manifestation: A Case Study, Karin von Ompteda

Guide to Further Reading

SECTION VII: GRAPHIC DESIGN FUTURES
Sectional Introduction

VII.1 The Future of Print Media/the Book
1. What is the Cult Future of the Book, Johanna Drucker
2. The Signifier of Incompleteness: Editorial illustration in the New Media Age, Nanette Hoogslag
3. Rethinking the Book: Navigation and Wayfinding, David Small
4. Writing Design: Towards a Culture of Code, Stéphanie Vilayphiou and Alexandre Leray

VII.2 The Forefront of Graphic Design Practice
5. Social Design: The Context of Post-Conflict Lebanon, Joanna Choukeir
6. Emil Ruder: A Future for Design Principles in Screen Typography, Hilary Kenna
7. Everything to Come is Designed by You. Tea Uglow
8. VISUAL ESSAY: RCA Graphic Design: 1960s–2010s, Rosy Penston

Epilogue: Adaptive Communication, Complex Networks, and Local and Global Design
Notes from the Forefront of Graphic Design, Teal Triggs and Leslie Atzmon

Annotated Guide to Further Reading