Entrepreneurial New Venture Skills

Robert N. Lussier is Professor of Management at Springfield College, USA. He has 400 publications, including management area textbooks and articles published in Academy Entrepreneurship Journal, Business Horizons, Entrepreneurship Theory & Practice, and others. He is a Fellow of the Small Business Institute. Joel Corman is Professor Emeritus at Suffolk University, USA, and a three-time entrepreneur. He has also been published in top tier journals. He has consulted with over 25 small businesses, and currently conducts small business consulting for the Executive Service Core (ESC) and Service Core Of Retired Executives (SCORE). David C. Kimball is Chair of the Division of Business at Elms College, USA. He is the Elms College faculty representative to the Grinspoon Entrepreneurship Initiative.

PART I: Selecting the New Venture  1. What’s Entrepreneurship About? Do You Want to Start a New Business Venture?  2. New Venture Options: Do You Want to Start a New Business, Buy One, or be a Franchisee or Corporate Entrepreneur?  3. What Business? How Do You Find Opportunities and Develop a Business Model?  4. How do You assess the Chances of Venture Success? Feasibility Analysis and Protecting the Business Model Legally  PART II: Planning the New Venture  5. Business Planning: What’s Your Legal Form and Strategy?  6. The Marketing Plan: Who are Your Customers?  7. The Location and Layout Plan: What Facilities do You Need?  8. The Operations Plan: How will You Make the Product?  9. The Human Resource Plan: How do You Build the New Venture Team?  10. The Finance Plan: How much Money do You Need?  PART III – Financing and Controlling the New Venture  11. Sources of Funds: Where do You get the Money?  12. Controls: How do You Keep the New Venture on Track?  Appendix A - Where can You Get Help? Sources of Domestic and Global Assistance.  Appendix B – The Business Plan Example