Greiman, April (Cutting Edge)

April Greiman's fusion of computer technology and graphic design has led to her international recognition as an innovative typographer and graphic designer. Written in collaboration with Greiman, this work explores her methods and electronic collaging, and explores her work's continuing evolution.

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April Greiman's fusion of computer technology and graphic design has led to her international recognition as a daring and innovative typographer and graphic designer. With a creative range that moves from corporate logos and letterheads to TV commercials and the Los Angeles Olympics, Greiman has redefined the nature of graphic design in terms of the digital revolution. This work, written in collaboration with the designer herself, explores her radical methods, examines the elctronic collaging that has become her trademark, and gives a vivid impression of the continuing evolution of her work.