Beginning iPhone and iPad App Design

So you want to be a great designer and develop the next best-selling iPhone or iPad app? Beginning iPhone and iPad App Design shows you how to design and build apps of elegant simplicity - apps your users can't put down, that receive five-star reviews in the iTunes App Store.
Author David Wiskus is a widely-recognized expert on iOS interface design and the developer of a number of successful, award-winning Apps. He'll lead you through the process of creating and implementing user interfaces that are beautiful, useable, and most importantly, take full advantage of the touch-screen capabilities of all of Apple's iOS devices.
You already know that the iPhone, iPad, and iPod touch are different, and that with millions of passionate users and hundreds of thousands of apps available, success in the App Store depends heavily on differentiating your app from all those that have come before. Usability has become a hidden key to success, and you'll learn the rules for unlocking this elusive quality. And when you've mastered these keys, you'll find out when and why the rules can be broken. But first, the basics!

There are five design tenants in the Wiskus school of interface design:
1. Simplicity! The devil is in the details. 2. Style! Pay attention to form, function, and fashion. 3. Presentation! Be aware of what your users see. 4. Evocation! Design can be powerfully evocative. 5. Usability! Find the real value and make it work transparently.
You'll learn to recognize and put these five elements into practice in every app you design. We can't promise you a winner, but we can promise that at least you'll have achieved an app that's admirably beautiful and will earn the gratitude of your dozens, hundreds, or even thousands of users.
What you'll learn *Simplicity: Making your apps easier to use and understand so that users will want to use them more *Style: Creating a consistent style and then using it as a structural and iconic app identity and differentiator *Presentation: Setting the visual context of layout, color, and animation, along with the graphic use of controls, commands, and titles *Evocation: Considering intangibles, such as mood, the user relationship, narrative, and music *Perfection: Completing every detail with professional polish Who this book is for Anyone who wants to learn how to design iPhone or iPad apps - developers, web designers, or individuals with a decent eye and a passion for all that's beautiful about Apple's iOS devices. This includes:
* Experienced iOS app developers who want to improve the visual and interactive design of their work * Novice developers who recognize the need for better quality apps * Designers with a desire to enter the world of iOS development * Anyone seeking an introduction to the world of touch interface design simplicity and optimization